An informed investor asks better questions.
We explain the regulatory filings and tell you what to ask.
Every adviser has conflicts. We grade how many.
The most common way to search.Also where most people stop.
Every firm that scored an A is fee-only. Most fee-only firms did not score an A
12,328 firms pass every fee-only test. Fee-only describes how a firm is paid, not its conflicts. 1,559 scored an A
Most "find an adviser" sites take your name, contact information, and account size. Then they sell that to advisers who pay for the lead. The adviser is the customer. You are the product. AdviserReport™ is different.
AdviserReport™ asks for nothing. There's no list to sell. We translate what every Registered Investment Adviser must disclose publicly into a report built for one job: putting the facts on your side of the table.
When you buy a used vehicle, or purchase a house, you expect a history report. You choose the report to read, not the report the seller picked for you. A relationship with a financial adviser is a multi-year, multi-thousand-dollar decision. You deserve a report that's built for you.
Enter the name of your adviser, their firm, or a location. The more inputs you provide the better your search results. Select a single-firm report or "view advisers," scroll to find your adviser, then "get report."
Purchase your report: single firm or firm + individual. No price difference between the two. If you know your adviser's name make sure you searched based on their name and that you verified their firm name prior to purchasing.
Understand the firm's transparency grade, where conflicts may exist, what to ask before you commit to them as a new adviser, or what questions to ask at your next meeting.
Each AdviserReport™ evaluates how clearly a firm discloses the information you need, what conflicts may exist, and what questions to ask before you commit.
Employees — assets under management — client focus — clients per adviser — average client size — services offered — possible compensation methods.
How the firm gets paid: fees, commissions, or both and how that might influence the advice you receive.
Does the firm have proprietary or sales interests in your transactions? Is there discretionary authority? And how are brokers recommended?
Whether the firm is also a broker-dealer, has a broker-dealer affiliation, or has an insurance capacity. What does that mean for the standard of care owed to you?
How the firm handles your assets: does the firm, or a related entity, have legal control of your assets, or are assets held by an independent 3rd-party?
Any regulatory, criminal, or civil actions involving the firm or its principals? How does that compare to firms of a similar size?
No firm pays to be listed. No firm can buy a better grade. You pay for independent, conflict-free information. The way transparency should work.
No referrals. No spam or weird phone calls. Period. Personal information collected by us is only used to provide you with reports, or to help make this product better.
Buying a report also unlocks the individual adviser records. Their licenses, registrations, and any disclosures. Surfaced for every individual adviser registered with that firm.